Personal Philosophy of Teaching Essay Example | Topics and Well Written Essays - 2000 words

Personal Philosophy of Teaching - Essay Example Such learner-centred approach is based on active and reflective learning which is also founded on the learner’s motivation to learn. This type of learning however, needs the participation and assistance of clinician-educators working with the learners as facilitators. This paper shall discuss my personal philosophy of teaching psychiatry to junior doctors in the psychiatric work place. It will also demonstrate knowledge and understanding of the principles underpinning the structure of learning and supervision in the medical workplace. This essay will also articulate and justify my personal philosophy of teaching and identify potential future needs and opportunities for engagement with continuing professional development. Body In teaching psychiatry to junior doctors, I applied the student-centred approach, more specifically, the case-based learning approach. Case-based learning is a valuable tool in medicine because it involves the application of theories and skills which are eventually meant to secure important tools for the learner (Kolodner, Hmelo, and Narayanan, 2003). Case-based learning is founded on the principle of clinical cognition which, in general, seeks to assess cases and establish applicable processes for their resolution (Elstein and Schwarz, 2002). John Dewey describes the theory of clinical cognition by explaining that experiences are often critical elements which impact on the overall quality of learning and that teachers have a responsibility to ensure optimal experiences in its applications (Kassirer, 2010). In effect, he further posits that teaching experiences â€Å"should arouse curiosity, enhance personal initiative, and allow free expression of learners’ ideas† (Kassirer, 2010, p. 1118). The knowledge which a student has learned through experience in any situation therefore becomes the tool in understanding and managing other situations which may follow. I used this case-based learning because through this method, I was able to guide the junior doctors into establishing a vivid picture of their patient, to have a more tactile experience of the patient’s case, and to enable comparisons of abnormal and normal psychiatric processes. A discussion by Halbreich (1994) established that part of the processes involved in teaching psychiatry to general practitioners is based on the establishment of a curriculum which is built on the needs of the GPs. The case-based and the problem-based techniques help designate the personal skills which need to be evaluated, the knowledge of symptoms, the differential diagnosis, as well as the management tools which they can apply (Halbreich, 1994). In effect, the learning process founded on the case-based approach involves the process of teaching GPs about the essential symptoms involving psychiatric affectations (Coderre, et.al., 2003). As the learners would have a more personal evaluation of various patient cases, they are also able to establish appropriate management interventions for these cases. I found that the process of teaching junior doctors about the medical management of psychosis in wards can be adequately carried out with the application of the case-based learning. Policy and practice protocols in medical management among psychiatric patients, involves the usual elements including, history-taking, reasons for consult, prioritisation of patient needs, assessment, identification of need for specialist consult, health plan/interventions (Bowen, 2006). Case-based

Electronic and Internet Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Electronic and Internet Public Relations - Essay Example It has now become a necessity to integrate computer-mediated communication (CMC) with the PR mix of an organization. In the field of PR, internet makes it possible to communicate with various key constituencies without the message being altered by the media. The traditional channels are eliminated and direct communication with the audience is possible. The proliferation of the internet has allowed easier and faster access to information by the people as more than 50% homes in the US and the UK are internet-connected (Holtz, 2006). The internet has moved beyond a one-way channel for information and the speed of the internet, interactivity and the crossing of national borders make it highly attractive to public relations practitioners as a communication strategy tool (Hurme, 2001). Internet is different from World Wide Web (WWW) because in the WWW it is possible to place the advertising material like the company balance sheets or annual reports or new releases (Jo & Jung, 2005). WWW can be used as a distribution channel to reduce or eliminate distribution costs for products. Consumers can browse through the website and extract information before purchasing a product or service but this is only a one-way communication. The Web has been bifurcated into three different braches due to the social and technological changes that have taken place. These include the reference web which typically gives out information to the surfers, the collaborative web – through which the users share information and becomes a publisher on the net. The third is the broadband web which has turned the web into an audio and video venue (Holtz, 2006). Internet has thus been exploited in different ways to build and enhance the PR that an organization wants to build. Internet as a tool for PR can enhance media relations, employee communication, government relations and customer relations, due to its interactive function

Consumer behaviour Essay Example | Topics and Well Written Essays - 1750 words

Consumer behaviour - Essay Example The recent and contemporary marketing concept brings into limelight the piece of information that with the fulfillment of the needs and wants of the target market or the customers, the organization is more likely to accomplish and achieve their goals and objectives. Furthermore, with the contentment of the customers in a more effective and persuasive manner than that of the competitors, the enterprise would get an edge over their competitors (Hoyer & Macinnis, pp. 16-20, 2009). One of the important elements of marketing that facilitates the organization in acquainting and understanding the buying patterns of the products and services of the customers. Many of the important questions that includes when, why, how and where people have a tendency to buy a particular product or service come under the analysis and examination in consumer behavior. Furthermore, the study of consumer behavior will assist the businesses and organizations not only to attract new customers, but will also support in retaining the old and current customers that will eventually lead the organization to survive and sustain in the distant future. (Silk &  Harvard Business School, pp. 47-53, 2006). In addition, the study of consumer behavior also helps and endeavors to comprehend and identify the factors on which the decisions of the customers depend and rely on made either on individual basis or in groups. Therefore, it is considerably an imperative and vital feature of marketing manage ment segment. According to the definition, consumer behavior is â€Å"The totality of consumers’ decision with respect to the acquisition, consumption, and disposition of goods, services, activities, experiences, people, and ideas by (human)decision-making units (over time)† (Hoyer &  Macinnis, pp.3, 2009) Data resulting from the demography such as age, gender, income, education, behavioral temperament are they key distinctive and distinguishing characteristics used in the research of consumer behavior. Moreover, how the families, friends, reference groups, culture, and community play a dominant and persuasive role are also the principal and prime attributes in the studies and evaluations of consumer behavior. As the study of the buying pattern of the customers is a multifaceted and complex process where numerous aspects influence and affects the pattern, therefore, huge amount of money and a lot of time comes under spending and consumption by the enterprises and the ir marketing departments (East &  Wright & Vanhuele, pp. 3-10, 2008). Thus, this practice comes under performance in order to identify and distinguish the causes of the decisions on which the consumers make their purchasing of a particular product or service. Interests, actions and behaviors, like and dislikes, perceptions, beliefs, and communication and dealing with

Pleas follow the assignment brief as it has all info thank you Essay

Pleas follow the assignment brief as it has all info thank you - Essay Example Also included in the statements are that smoking kills more than AIDS, car accidents, suicides, murder, drugs and alcohol combined and that second-hand smoke is responsible for 3,000 deaths per day. The environmental change in this case is the changing landscape of public opinion about tobacco companies. Another environmental change is that there has been more evidence about tobacco’s detrimental influence upon public health. A third environmental change is the increasing amount of evidence that tobacco companies have lied, for many years, to the public about the adverse effects of tobacco on the public health, and that they have also lied regarding the addictive nature of cigarettes. The impact of these environmental changes upon Phillip Morris, and other tobacco companies, is that cigarette smoking will become even less de rigueur than it already is. The anticipated impact upon these companies is that they will suffer some degree of public humiliation because of their previo us stances, and the fact that they previously lied to the public, and their sales will suffer accordingly. â€Å"Fox News Suddenly Loves Illegal Immigrants.† Business Week. Elizabeth Dwoskin. November 26, 2012. This article regards the changing environment on the Fox News Network in America. The changing environment is the 2012 Presidential and Congressional election. Before the Democrats won back the Presidency and the Senate, there was a general consensus in the Fox News Network, which is considered to be a conservative network, that there should not be a path to citizenship for illegal immigrants. However, in the 2012 election, President Obama won back the presidency with an overwhelming percentage of Hispanics. The theory is that the hard-line position that the Republicans have taken regarding illegal immigrants, which his that they are either to be deported, or they should self-deport, but, at any rate, they should not be offered a path to citizenship, is much of the rea son why Mitt Romney, the Republic nominee, lost the election. Because of this, Fox News has softened their stance on illegal immigration. This is how the evolving environment regarding illegal immigrants, and the election, has impacted Fox News. In this article, the changes at Fox News regarding illegal immigration is highlighted. For instance, Sean Hannity, who has his own show on Fox News, has recently stated that his own views regarding illegal immigrants has evolved – he now agrees that illegal immigrants should have a path to citizenship. The article notes that the previous position that Hannity has taken on the 11 million illegal immigrants in the United States is that deportation was the only option. The article also said that talking heads, like Hannity, are the main reason why there has not been immigration reform until now. â€Å"Conagra Sinks Its Teeth Into Growth Market.† Wall Street Journal. November 27, 2012. Miriam Gottfried. In this article, the changin g environmental influence is the higher price of food. Another changing environmental influence is that retailers, such as Wal-Mart and Costco increasingly rely upon private labels, which means that these stores, and other stores, sell products under their own line. For instance, Whole Foods sells 365 Brand, which is the

Research and academic review related to the strategic importance of Essay

Research and academic review related to the strategic importance of knowledge and the different approaches organisations take to - Essay Example Knowledge and Information Knowledge generally refers to the practical use of information. On the other hand, information refers to the general data expresses by words, images, sounds and number. Information can be shared, stored or transported. On the other hand, knowledge does not have these characteristics. Global retail industry has been considered for the study in order to determine the importance of knowledge in the business process of several organizations within the industry. Only gathering information about advanced process or a new process cannot help an individual or an organization to get success through it. The organizations need to significant level of expertise and knowledge how to implement these applications or tools (Schnedlitz, Morschett and Rudolph, 2010, p.109). It is true that knowledge as opposed to information has become the competitive driver over recent years. Global retail industry has become highly competitive due to the presence of several leading organiza tions. Organizations like Tesco, Walmart, Morrison’s, Sainsbury and others are trying to implement significant strategies in the business process to ensure positive business growth. ... It is true that information about some business tools and strategies help the organizations to think about further strategy development process. But, knowledge about these tools and achieved information can help the organization to make effective decisions that will ensure organizational goal. Knowledge as key source of wealth Earlier, capital, land and labour were considered as the source of wealth and business profit. Now-a-days, knowledge is considered as source of wealth for several business organizations. The major challenge of the knowledge based economy is to ensure and foster innovation. Several leading organizations within the retail industry are trying to capitalize on the potential opportunities that have been created due to globalization and technological revolution (Varley, 2013, p.19). It is true that organizations can adopt and implement advanced technological process in business operation but, cannot get success without effective knowledge about the implementation pro cess. Several leading and popular retail chains around the globe are trying to implement advanced technology in each and every business function, such as manufacturing, logistics and supply chain, finance and human resource management. Competitive success is based on how strategically the organizations intellectually manage the capital. Effective knowledge management is considered as an important strategic instrument. The organizations within the retail industry are implementing differentiated technical instruments to enhance business process. It is true that implementation of advanced technology in logistics and supply chain management helps the leading retail chains to reduce business operation time and cost

PLENTY Kitchen Roll Advertising Campaign Essay Example | Topics and Well Written Essays - 750 words

PLENTY Kitchen Roll Advertising Campaign - Essay Example These have a wider use widely because their usage is not limited to the kitchens. In case, you have a problem with cleaning your garage equipment’s, plenty kitchen rolls offer a solution. The idea is to make several layers of paper that can absorb grease from equipment leaving them sparkling clean. The product is usable when  wrapping food before putting it in a lunch box  (Crawford & Freedman, 2010). When planning to go for an outing, then one of the items you should not forget to carry is Plenty kitchen rolls. The reason being, it has outdoor usages that other towels cannot be able to meet as they are usable for first aids in case of a nosebleed. During product value proposition, it is imperative to understand the values or services it can deliver or fail to fulfil in the market. Key competencies are important considerations in value proposition. They outline the strategic advantages customers are most likely to derive from the product. Plenty kitchen roll has notable strategic advantages to its users. It has a honeycomb structure that renders it easy to use. They are ultra-absorbent for use on wet surfaces. The product is durable because they can be intact for a long time. They are applicable in cleaning various surfaces including spills and oil and grease blockages in sinks. An outstanding product value proposition should identify and define the target market and customers’ population. It defines the necessities of potential customers most likely to be served by the product (Rafinejad 2007, p. 84). It helps define how best to attain the customers’ demands. The most eligible customers for the product, Plenty kitchen roll, are domestic chefs. Domestic chefs use the product to clean their kitchen and other unclean surfaces. Operators of restaurants, where cleaning of cooking surfaces is important, also find Plenty kitchen roll useful. A compelling value proposition should outline the various competitors that the product faces in

Phineas Gage Research Paper Example | Topics and Well Written Essays - 1250 words

Phineas Gage - Research Paper Example , A Modern Phineas Gage, 2005). When prying the truth from fiction in the case of Phineas Gage, one must always go back to the facts of the individual’s life and try to extract general principles from one case. Although case studies are traditionally an unreliable sort of tool for making psychological conclusions, the Gage case provides an excellent example of the manipulation of one variable that could not be otherwise manipulated except by a terrible accident. Thus, understanding Gage’s biography is crucially important for drawing out principles. Psychologists are often quick to cite the Gage case but without a deep understanding. The hope in this essay is to discover what the variable manipulation in the case of Phineas Gage actually proves with respect to the history and field of neurophysiology and biopsychology. Phineas Gage’s relatively uneventful life as a young man in the northeast was punctuated at the age of 25, on September 13, 1848. At that time, Gag e was working as a supervisor for American railroad Rutland & Burlington, laying down tracks for the ever-expending network of trains moving across the United States. Just outside of Cavendish, Vermont, Gage was in charge of adding an explosive (composed of gunpowder, a fuse, and sand) to holes drilled into the rock. He would compact these materials using a large iron rod. However, possibly making an error late in the day on the 13th, Gage’s powder exploded and projected the iron rod through his head. The hole formed in his head was approximately 1.25 inches in diameter and 3.5 feet in length. Entering through one side of his face, it destroyed the backside of his left eye and left a hole in the top of his head (Harlow, 1848). Immediately following the incident, Gage reportedly talked and could stand upright, even though the bar had entered and exited his head, landing nearly 80 feet away. Gage’s health never worsened, even though he was left somewhat comatose in the w eeks following the accident. Eventually, however, Gage regained the ability to walk on his own, speak clearly, and complete everyday activities (Fleischman, 2002). By April 1849, nearly 7 months after his accident, Gage returned to Cavendish, Vermont. The doctors who had originally treated him noted the physical results of the trauma, including loss of vision in the eye that was damaged, scarring on the forehead, and partial paralysis of the left side of the face. Aside from these residual effects, Gage seemed normal in terms of his physical health and that he had recovered from his injuries, with no acute pain in his head. Nevertheless, the patient was psychologically affected. He exhibited childish behavior; his personality changed significantly according to his wife and his doctor began making a checklist of mental changes in the patient (Cuizon, 2009). For instance, before the accident, Gage was productive, responsible and â€Å"a great favorite† with the men, and his emp loyers believed him to be the most efficient and supervisor. After the accident, he was so ineffectual as a foreman that the company refused to give him his old job back. They remarked at he was â€Å"no longer Gage† (Cuizon, 2009). Gage would eventually die twelve years after his accident in May of 1860 in California. He suffered from convulsions of an unknown cause. After his death, Gage’s head was taken for scientific study and is still used for psychological